Background of the Study
Business intelligence (BI) refers to the technologies, processes, and tools used by businesses to analyze data and gain actionable insights for decision-making (Davies et al., 2023). In the context of IT-driven firms, BI strategies can provide a competitive edge by enabling data-driven decisions, improving operational efficiency, and identifying new market opportunities. This review will examine how large-scale firms in Benue State are utilizing IT-driven business intelligence strategies and their effect on corporate growth, focusing on areas such as market expansion, product development, and financial performance.
Statement of the Problem
Large-scale firms in Benue State may face challenges in fully utilizing business intelligence strategies due to data overload, lack of skilled personnel, or ineffective integration with business processes. While some firms may successfully leverage BI to foster growth, others may struggle to realize the potential benefits, resulting in suboptimal decision-making and missed growth opportunities. This study seeks to review the implementation of BI strategies in large-scale firms in Benue State and their impact on corporate growth.
Objectives of the Study
Research Questions
Research Hypotheses
Scope and Limitations of the Study
The study will focus on large-scale firms in Benue State that actively employ IT-driven business intelligence strategies. Limitations include access to proprietary data and the complexity of measuring the direct impact of BI strategies on growth metrics.
Definitions of Terms
Business Intelligence (BI): Technologies and practices for collecting, analyzing, and utilizing data to inform business decisions.
Corporate Growth: The expansion and development of a business in terms of revenue, market share, and operational efficiency.
Data Analytics: The process of analyzing raw data to draw meaningful insights and support decision-making.
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